Why Squarespace is a great option for your business
Is your website helping you grow your business?
A website is a tool for you to use to grow your business. If it’s not growing your business and is hard to use, it’s not a great tool. It needs to be fixed or scrapped so you can start again.
Where does your website sit? Is it working for you? Or does it need to be fixed or scrapped?
Here’s the next thing. What website platform should you use? Wix? Shopify? WordPress? Weebly? Ionos? Or Squarespace? There are great elements to each platform, but we think Squarespace is one of the best options. Here are six reasons why you should consider Squarespace for your business.
1. All-in-one platform to build a beautiful, high-performing website
Squarespace is an all-in-one platform for building a stunning website. You can choose from a wonderful range of designs and templates. Add your brand colours and fonts, or start from scratch and create your unique site. It has it all from key website elements, online shopping, marketing tools, email marketing, invoicing, scheduling and advanced analytics. But most of all, it’s so easy to use.
2. Super easy to use & update
Once your website is built, updating content, writing blog posts, or adding new products is super easy. Your website is a business tool you need to know how to use every day. Gone are the days when you need to contact your web developer for updates, pay for the privilege and wait weeks for the changes to happen.
3. Easy online store integration
Squarespace offers a reliable and seamless online store integration for businesses wanting to sell products and services online. With its dedicated e-commerce features, including secure payment processing, inventory management, and customizable product pages, Squarespace empowers businesses to set up online stores with ease. Furthermore, Squarespace's intuitive analytics tools provide valuable insights into customer behaviour and sales performance, enabling businesses to refine their strategies and drive revenue growth effectively
4. Reliable hosting & security
With Squarespace, businesses can rest assured that their websites are hosted on a reliable and secure platform. Squarespace's cloud-based hosting infrastructure ensures optimal performance, scalability, and uptime, minimizing the risk of downtime and ensuring a seamless browsing experience for visitors. Moreover, Squarespace prioritizes security by employing robust encryption protocols, regular software updates, and advanced security features such as SSL certification, safeguarding websites against cyber threats and instilling trust among customers.
5. Your domain name (URL) & web hosting in one place
Instead of needing multiple accounts for purchasing/managing your domain names and web hosting, Squarespace offers a neat all-in-one solution. It’s very convenient and well-priced. If you have already bought your domain name elsewhere, no problem there are easy-to-follow guides for linking your URL to your Squarespace site.
6. Enhanced SEO capabilities
Search Engine Optimisation is important for driving the right traffic to your site. Thankfully, Squarespace has advanced, built-in SEO functionality. Squarespace was the first website builder to integrate directly with Google Search Console. By verifying your site, you can view what keywords your customers and visitors are using to find your site. Here’s a helpful SEO Checklist if you want to go deeper. You can also generate SEO-friendly copy with Squarespace AI.
7. Displays nicely on all handheld devices
You need your website to display correctly on all devices. It is highly likely most people will visit your site on a mobile. Therefore optimising your website for mobile is paramount. Squarespace recognizes this imperative and automatically optimises websites for seamless viewing across various devices, including smartphones and tablets. By ensuring a consistent and engaging user experience regardless of the device used, Squarespace enhances accessibility and maximizes reach, driving business growth in an increasingly mobile-centric world.
Need a hand?
If you want help setting up your website on Squarespace, just send us a message and we’ll get back to you as fast as we can.
