Your Squarespace SEO Checklist
Squarespace has great articles on setting up your website for optimising the right traffic to your website.
Here’s an excerpt from their SEO Checklist
SEO Checklist
All Squarespace sites are built for clean indexing by search engines, but the content you add to your site and how you present it plays a big role in how well people can find you. As you prepare to publish your site, go through the list below to ensure your site is optimized for search engines and visitors alike.
For more in-depth explanations of SEO best practices, visit Increasing your site’s visibility to search engines.
Before publishing
Before publishing your site, optimize it for search engines.
Site information
Add a site title - Even if you're using a logo, you should add a site title, as the text may be Indexed by search engines. We recommend you keep the title under 60 characters and include one or more keywords.
Add a site description - Add a short (50-300 characters), relevant, readable description of your site to your SEO site description. This text may appear below your site title in search results, depending on what your visitors are searching for.
Add SEO descriptions - Ensure each page on your site has a unique SEO description. The text should be short and readable (50-300 characters), and describe the content of the page. You can also add SEO descriptions to individual blog posts, products, and events.
Check your page and title formats - Control how your page titles appear in browser tabs, social shares, and search engine results. You can set this for page titles, the homepage, and collection items (such as blog posts or products).
Site design
Add a browser icon - Your site's browser icon or favicon gives visibility to your site's brand. The icon may appear in search results, browser tabs, and elsewhere on the web.
Add social sharing images - Social sharing images are displayed on social media when you or someone else shares your site. Add one to represent your whole site, one for each page individually, and one for each blog post, product, and event.
Create a custom 404 page - Customize the 404 page with links to some of the popular or important areas of your site. This encourages visitors who encounter a broken link to stay on your site, rather than immediately going back to search results.
Review your content - Ensure you've followed our content best practices for all pages on your site.
Keep reading here for Domain and URL setup, Location Information, and tips for After Publishing
Need a hand?
If you want help setting up your website on Squarespace, just send us a message and we’ll get back to you as fast as we can.
